Of my personal opinion and observation, this audio processing is best at presentation appeal. It covertly works when no one is consciously aware of its presence and are focused on the subject material of the video and/or sound. It creates a better impression of a production without the average observer knowing why.
Throughout its history, the motion picture industry has learned by testing, experimentation and the hard way, that the sound is more important than the picture. That's right. Also, the importance of stand-alone sound such as radio and podcasting, etc. has been proven. A study some years ago concluded that you can detect a liar much easier on the radio than watching the same liar on television. Sound can have a far more impact on the listener than we would believe. When we only had radio, stories through sound alone generated vivid mental pictures in our mind, but no two people had the same picture! When television arrived on the scene, can you imagine watching with the sound turned off? No way.
If sound influences us so powerfully, what if you can raise the level of influence? That's what I can do here. The resulting sound "spice" I add can be consciously detected mostly by sound engineers and audio enthusiasts. Most everyone else is drawn into its impact on the sound, subconsciously. This processing sneaks "under the radar" without drawing huge attention to itself. My simple, unscientific experiments have indicated that this processing recipe I apply, pulls increased attention to the contained program material.